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Most people won’t leave the Facebook Newsfeed to fill out a sign up form on a website.
It’s too much hassle.
But they will set up a Facebook Fundraiser. It's easy and quick.
And it's even easier for their friends to support them with a donation.
That’s why your charity already has income flowing from Facebook every month.
And the point, which the whole sector has missed, is that you can use Facebook Ads to drive this.
We do this by setting challenges for people.
They set up a Facebook Fundraiser and their friends sponsor them without anybody being asked to leave the app.
We call these campaigns Facebook Challenges.
Between April 2018 and July 2020 the fundraising teams we work with have launched 36 Facebook Challenges.
In total, they've spent less than €800,000 and raised more than €5,300,000.
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Graph updated: 1st August 2020
We're currently working with fundraising teams in Ireland, the UK and US.
If you’re a senior fundraiser and you're interested in working with us, just let us know.
Get Your Stories Straight is a digital agency based in Dublin, Ireland. We specialise in Facebook Advertising.
The methods we use are unusual. But they work.
They were developed by trial and error and trial. Most of this was done by Adrian O’Flynn, who started Get Your Stories Straight.
His take on this is:
“I spent 7 years banging my head against the digital fundraising problem, both in-house and as a freelancer. Retention was always easy. Acquisition was always painful.”
“But people only hire you to work on the difficult stuff. So when banner ads, beautiful video campaigns and organic Facebook posts didn’t raise much, I had to keep trying things.”
“I found refuge in Facebook Ads. You can run cheap tests and get learnings and make progress. When you find something that works, the algorithm has your back. You get more donors, for a lower CPA.”
“Then Facebook Fundraisers came along with an avalanche of income that made everything else seem like a waste of time.”
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We'll be working solely on Facebook Challenges for the foreseeable future.
So some of our best campaigns, ad copy, tactics and insights are available for free in the eBooks below.
The key is to offer a FREE accessory which makes people feel part of your cause. Something they can wear with pride.
They're standard practice in tech companies, but are largely ignored by the charity sector. They should give you an edge.
Replace the traditional calendar of appeals with a culture of storytelling and journeys, which always lead to a fundraising ask.
