Most people don't want to sit idly by while their direct debit helps a charity. They want to be involved. They want to push themselves and feel that their efforts are directly helping others.
But they want to do it when they choose, at a time that suits their schedule, with minimal time wasted signing up.
Offer this and you'll raise money from people who've never supported your charity before.
The tricky part is doing this consistently, at scale. To do this, you need to do four things well:
1) Pick the right challenges for your cause.
2) Choose what social media platforms to use.
3) Decide how much you can spend on media, profitably.
4) Challenge people in fresh, new ways.
Our consultants, copywriters and photographers spend all of their time on these four things. This sustained focus has generated these returns for our clients:
Client ROI updated: 1st December 2022
“The income has been spectacular. I kept asking if we should aim lower than €150,000, but that’s what we raised on Facebook in a month. We’re a small domestic violence charity and I can already see the difference the money is making. We’ve added to our frontline services. Suggestions that have been a ‘No’ for years are now a ‘let’s have a meeting about that.’ It’s amazing to see.”
“12 months ago I wouldn't have believed we could connect with so many dog-loving fundraisers and donors on Facebook. You have to be willing to give things a try. We've learned a lot about the algorithms and how the platform actually works. I'm blown away by our success. The income has been phenomenal and it's helping us save more dogs.”
“With my experience in community fundraising I felt that Facebook would be a natural fit for recruitment and developing supporter relationships. We decided to give it a real go. We were confident that it would work but the scale surprised us... when you crack something you can scale it rapidly. As a result, we've funded a new ECMO Life Support Machine and refurbished a ward.”
Get Your Stories Straight is a digital agency based in Dublin, Ireland.
Our methods we use were developed by trial and error. This process was started by Adrian O'Flynn, Head of Creative & Innovation.
“I spent 7 years banging my head against the digital fundraising problem, both in-house and as a freelancer. Retention was always easy. Acquisition was always painful.”
“I found refuge in paid social. You can run cheap tests and get learnings and make progress. These learnings led to Facebook Challenges, an avalanche of income and a mild obsession with the impact which innovation can have.”