<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1039830332694786&amp;ev=PageView&amp;noscript=1">
GetYourStoriesStraight - logo
Work With Us

HELPING CHARITIES RAISE MORE MONEY ON FACEBOOK

Destop Image 1 - Handlebar - 345 x 457
Desktop Image 2 - HomeSquat - 227 X 268
FB Challenges (1)
Desktop Image 3 - Lane Run - 410 x 230
Mobile Handlebar Image - 212 x 212
Mobile - Homesquat - 212 x 212-1
Desktop Image 3 - Lane Run - 410 x 230
FB Challenges (1)

WHY FACEBOOK?

Most people won’t leave the Facebook Newsfeed to fill out a sign up form on a website.

It’s too much hassle.

But they will set up a Facebook Fundraiser. It's easy and quick.

And it's even easier for their friends to support them with a donation. 

That’s why your charity already has income flowing from Facebook every month.

And the point, which the whole sector has missed, is that you can use Facebook Ads to drive this.

We do this by setting challenges for people.

They set up a Facebook Fundraiser and their friends sponsor them without anybody being asked to leave the app.

We call these campaigns Facebook Challenges. 

Between April 2018 and July 2020 the fundraising teams we work with have launched 36 Facebook Challenges.

In total, they've spent less than €800,000 and raised more than €5,300,000. 

 

GYSS Results Graph (Aug 2020)

Graph updated: 1st August 2020

We're currently working with fundraising teams in Ireland, the UK and US.

If you’re a senior fundraiser and you're interested in working with us, just let us know. 

 

I'M INTERESTED 
“The income has been spectacular. I kept asking if we should aim lower than €150,000, but that’s what we raised on Facebook in a month. We’re a small domestic violence charity and I can already see the difference the money is making. We’ve added to our frontline services. Suggestions that have been a ‘No’ for years are now a ‘let’s have a meeting about that.’ It’s amazing to see.”
Women's Aid
Christina Sherlock, Head of Fundraising & Communications
12 months ago I wouldn't have believed we could connect with so many dog-loving fundraisers and donors on Facebook. You have to be willing to give things a try. We've learned a lot about the algorithms and how the platform actually works. I'm blown away by our success. The income has been phenomenal and it's helping us save more dogs.
Dogs Trust Ireland
JoAnne O Donovan, Head of Fundraising
“With my experience in community fundraising I felt that Facebook would be a natural fit for recruitment and developing supporter relationships. We decided to give it a real go. We were confident that it would work but the scale surprised us... when you crack something you can scale it rapidly. As a result, we've funded a new ECMO Life Support Machine and refurbished a ward.”
The Mater Foundation
Tom Hickey, Head of Fundraising & Communications

THE BACKSTORY

Get Your Stories Straight is a digital agency based in Dublin, Ireland. We specialise in Facebook Advertising.

The methods we use are unusual. But they work.

They were developed by trial and error and trial. Most of this was done by Adrian O’Flynn, who started Get Your Stories Straight.

His take on this is:

“I spent 7 years banging my head against the digital fundraising problem, both in-house and as a freelancer.  Retention was always easy.  Acquisition was always painful.”

“But people only hire you to work on the difficult stuff.  So when banner ads, beautiful video campaigns and organic Facebook posts didn’t raise much, I had to keep trying things.”

“I found refuge in Facebook Ads.  You can run cheap tests and get learnings and make progress.  When you find something that works, the algorithm has your back.  You get more donors, for a lower CPA.”

“Then Facebook Fundraisers came along with an avalanche of income that made everything else seem like a waste of time.” 

 

bg-1x
Group1
Group1
I'M INTERESTED 

 

We'll be working solely on Facebook Challenges for the foreseeable future.

So some of our best campaigns, ad copy, tactics and insights are available for free in the eBooks below.

Bag 5
Learn how to use Facebook Lead Ads to get a steady stream of phone leads and regular givers.

The key is to offer a FREE accessory which makes people feel part of your cause. Something they can wear with pride.

Download the eBook
Charity-bb-1x
Discover 3 principles which will help you grow your charity via digital platforms.

They're standard practice in tech companies, but are largely ignored by the charity sector. They should give you an edge. 

Download the eBook
Trust First, Fundraise Second - The Key To Getting New Donors
A strategic, long-term approach to finding, involving and acquiring new donors online.

Replace the traditional calendar of appeals with a culture of storytelling and journeys, which always lead to a fundraising ask. 

Download the eBook