There’s an enjoyable scene near the start of The Martian where Matt Damon's character records a video log entry.
Charity growth has been stagnant for eight years in the UK.
I had a digital marketing role for 3 years and never wrote a single line of copy.
In short, because direct-response fundraising doesn't work on digital.
I'm sure you've heard this line before. It's a bit of a cliche at this stage. "We're just asking for the price of a cup of coffee."
A Gaurdian article I was reading used the term Social Capital. I hadn't heard it before.