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Blog Posts


Turning your charity's Facebook page around

In 2011 I was working for an online poker company. But when the FBI suspended our website, it was time to try something else.

I rushed into a role with Ireland’s largest charity and found that something strange was going on with Concern Worldwide’s Facebook page… Most of their... See more

Proof that you're posting too often on Facebook.

A visibly pissed-off girl approached me after a talk I gave last year. She asked me to clarify a slide that said, "Facebook rewards quality not quantity."

I told her that, for some reason, every organisation thinks they need to post on Facebook every day. This takes up a lot of...

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